New Book · Coming 2026
Roots,
Roots,
Relationships,
and Results
Mastering the Work Within, the Work Between, and the Work That Endures
Mastering the Work Within, the Work Between, and the Work That Endures
In Roots, Relationships, and Results, Shawn D. Moon, Jon Laudie, and Cameron Moon challenge the familiar formula of leadership. Drawing from extensive research with leaders across industries and life experiences, they uncover a powerful truth: lasting results don't come from pressure, position, or personality. They grow from deeper roots.
Who you become is shaped in the unseen places: how you steady yourself under pressure, how you invest your time and attention, how you show up in relationships, and how to choose and prioritize when everything feels pressing. The leaders who create real impact don't just chase outcomes. They become the kind of leaders people trust, seek out, and remember.
Drawing on the unfiltered experience of more than 100 leaders, this book will help you align your values with your actions, focus on what truly matters, and lead in a way that deepens roots, strengthens relationships, and produces lasting results. Because in the end, results don't come from what you chase. They grow from what you cultivate.
"Results don't come from what you chase. They grow from what you cultivate."
Pre-order opens in late July. The book launches in September. Drop your email and we'll notify you the moment it's ready — plus share a few ideas along the way.
Before you can steady a room, you must first steady yourself.
Three leaders. Six decades of collective experience. One shared conviction: that the best results grow from the deepest roots.
Wall Street Journal Bestselling Author · Executive · Speaker
Shawn D. Moon is a Wall Street Journal bestselling author and seasoned executive with nearly four decades of experience in leadership development, sales, and organizational performance. As the former Executive Vice President at FranklinCovey, he led the company's worldwide direct offices and spearheaded practices in Execution, Speed of Trust, Customer Loyalty, and Sales Performance. He also founded FranklinCovey's Government Services division, leading initiatives with military, civilian, and federal agencies. He is a former principal at the Mellon Financial Corporation (BNY).
An experienced CEO, Shawn has led multiple organizations at scale, including operations that span not just North America, but the globe. He is the author or co-author of numerous books, including Leading Loyalty, Talent Unleashed, and The Ultimate Competitive Advantage, published in multiple languages worldwide. He has been featured on Fox Business and Bloomberg, as well as in Forbes and Inc. Magazine, and serves as a highly sought-after speaker for senior leadership audiences globally.
Shawn is actively engaged in leadership at the board level for multiple organizations and is an avid contributor to his local community. Shawn and his wife, Michele, have four children and 10 extraordinary grandchildren.
President · CFO · Finance Executive · People Leader
Jon Laudie has spent his career at the intersection of finance, strategy, and people. What keeps drawing him back to that intersection is a pattern he has seen repeat itself across every organization he has been part of: the best-run companies are also the best places to work.
Over nearly two decades he has led teams across a wide range of organizations, from startups finding their footing to multi-billion-dollar enterprises, in both public and private settings, including 1-800 Contacts, Ancestry, Lucid, Netflix, and Zerorez. That journey has taken him through the corporate finance ranks to the President and CFO seat, across environments ranging from rapid organic growth to complex acquisitions and integrations, giving him a ground-level view of what leadership actually looks like when the pressure is highest and the stakes are real.
Jon holds a Bachelor of Science and an MBA from Brigham Young University's Marriott School of Business. Outside of work, he is most at home with his wife and three kids, and can usually be found on a golf course, a mountain trail, or picking up whichever instrument is closest.
Leadership Consultant · Entrepreneur · Speaker
Cameron Moon is a senior leadership development consultant who works with organizations across industries to develop leaders at every level, from the C-suite to the front line. Known for his dynamic facilitation style, Cameron has a rare ability to make complex leadership principles feel immediately accessible and actionable.
In addition to his consulting work, Cameron has served as a senior leader in both start-up and enterprise organizations, most recently as Vice President of Sales and International Operations. That experience gives him firsthand knowledge of the challenges leaders face in the real world: hiring, culture-building, and leading under pressure when the stakes are high. A self-described "leadership junkie," he has studied, practiced, and taught leadership development with hundreds of organizations, from early-stage start-ups to Fortune 500 companies across the globe.
Cameron's work in Roots, Relationships, and Results reflects his conviction that great leadership is both a discipline and a practice, something that can be taught, developed, and sustained over a lifetime. Outside of work, Cameron is a deliberate husband and father to three delightfully rambunctious children, and can usually be found chasing PRs in the gym.
Lasting performance is never extracted from people. It is grown in them.
Roots, Relationships, and Results asks the kind of leadership question that matters most: not simply how do we achieve more, but how do we become the kind of people others can trust, learn from, and grow with? Drawing on real wisdom from leaders across industries and generations, this book is both practical and reflective — an invitation to lead with greater clarity, deeper humanity, and a longer view of what results truly endure.
Few books capture the essence of leadership as powerfully and authentically as Roots, Relationships & Results. Shawn Moon, Jon Laudie, and Cameron Moon have crafted an extraordinary work filled with wisdom, heart, and practical insight that speaks to both the head and the heart of leadership. This exceptional book will inspire you to build trust, invest deeply in people, and create a legacy of contribution and results that endures for generations.
Shawn Moon, Jon Laudie, and Cameron Moon have a rare ability to make leadership feel both deeply personal and immediately practical. In Roots, Relationships, and Results, they remind us that the best leaders don't just drive outcomes — they build trust, strengthen people, and create the conditions for others to do their best work. This book is a meaningful guide for anyone who wants to lead with more clarity, humanity, and lasting impact.
Roots, Relationships, and Results is the leadership guide I'm placing in the hands of the next generation — including my own children. It captures lessons from my experience and the experience of other leaders that are critical for those who will lead next. The principles in this book are timeless, practical, and immediately actionable for leaders at every stage of their journey.
Shawn Moon, Jon Laudie, and Cameron Moon have done something rare: they have captured the soul of leadership, not just the skill of it. Roots, Relationships & Results speaks directly to the truth I have lived and taught for decades: lasting performance is never extracted from people; it is grown in them. When leaders do the inner work, invest in real human connection, and build cultures where people can see their own progress and purpose, something remarkable happens: people volunteer their best. This book is a gift to anyone who believes, as I do, that leadership at its highest is an act of love.
In a world obsessed with leadership techniques, Shawn Moon, Jon Laudie, and Cameron Moon remind us that leadership is first and foremost an act of becoming. Roots, Relationships & Results is a thoughtful, caring and human exploration of the inner work that forms our capacity to leave a meaningful and influential legacy. Rich with wisdom, research, and stories from leaders across walks of life, this book challenges us to ask the more important question: Who are we becoming in the process of achieving? Whether you lead a company, a team, a family, or simply your own life, this book offers a compelling roadmap for cultivating the character, relationships, and purpose that make leadership endure.
Too much leadership advice focuses on what leaders should do. Roots, Relationships & Results focuses on who leaders must become. The authors make a compelling case that trust, culture, resilience, and results all grow from the same place: a leader's inner character. Wise, practical, and deeply human, this book reminds us that leadership is not about managing others first — it's about leading ourselves well. Anyone who cares about building joyful organizations where people and performance thrive will discover valuable lessons in these pages.
Healthy workplace cultures don't happen by accident. They're intentionally created by leaders who understand that trust, meaningful relationships, and accountability are the foundation of lasting success. In Roots, Relationships, and Results, Shawn Moon, Jon Laudie, and Cameron Moon provide leaders with a roadmap for building stronger teams, healthier cultures, and organizations where both people and performance can thrive.
Titles change. Roles end. The question every leader must eventually answer: How will you continue to contribute and serve?
Shawn, Jon, and Cameron are available for keynote addresses, half-day workshops, and multi-session leadership development programs. Whether you are planning an annual leadership summit, a corporate retreat, or an executive offsite, they bring a rare combination of real-world experience, engaging storytelling, and practical tools leaders can put to work immediately.
Each session is tailored to your audience, industry, and goals. The authors draw directly from the research, stories, and frameworks in Roots, Relationships, and Results and pair every talk with practical tools your team can use starting the following Monday. Sessions are available for executive teams, leadership cohorts, front-line managers, conference attendees, and corporate all-hands.
How your internal foundation shapes every outcome you produce as a leader.
Building relationships that create trust, loyalty, and organizational resilience.
Leading in a way that produces results that outlast your tenure.
Leadership strength is built from the inside out. Before you can steady a room, you must first steady yourself.
Inner order made visible through priorities, purpose, and presence — including the 5×4 practice: five essential tasks, four important people, every week.
A disciplined way of seeing that reshapes attention, deepens relationships, and multiplies trust and loyalty.
The most powerful leadership often comes from people with no formal authority — those who create safety and stretch simultaneously.
Transformative leaders change lives by extending trust — communicating belief so clearly that people rise into their potential.
The leaders who made the deepest marks treated people as worth protecting — not soft, but fundamentally committed to human dignity.
Full-presence listening — hearing the person beneath the problem — is one of the most underused leadership tools available.
Great leaders respond to failure with humility and resolve, creating enough safety for truth and learning to surface.
The best leaders define success with disciplined clarity so trade-offs are navigable at every level of the organization.
It was not culture decks or all-hands meetings that kept great teams moving — it was whether people could see progress on something that mattered.
Titles change. Roles end. The question every leader must eventually answer: How will you continue to contribute and serve?
To inquire about availability, fees, and custom programming, fill out the form below or email us directly at info@helmsmangroupleadership.com.